Business Information Sales Development Representative

About the role

As Coface expands its footprint in the Business Information market, we are seeking a driven Sales Development Representative to grow our sales pipeline and support growth across the African market.

Key responsibilities

• Design and implement a commercial strategy aligned with objectives and macro/micro‑economic trends.
• Identify and engage new clients through calls, professional networks, events, and partnerships.
• Conduct needs analysis to understand local market expectations and propose tailored solutions.
• Promote BI solutions such as URBA360 and the Quality Label financial excellence certification.
• Monitor performance, negotiate and finalize contracts, and track customer satisfaction.
• Analyze competitors’ actions to adjust strategy accordingly.
• Master Coface digital tools (Icon/URBA, Broker Portal, EL Portal, Cofanet, EDM).
• Ensure KPI achievement and streamline integration of commercial information.

Required profile

• 3–5 years of experience in B2B sales development or business development.
• Strong commitment to relationship‑building.
• Excellent verbal and written communication with strong interpersonal skills.
• Ability to understand customer needs and match them with our solutions.
• Highly motivated, tenacious, proactive and result‑oriented mindset.
• Proficiency with Excel for reporting and analysis.

Required skills

• Excel