Head of Sales - EV Bikes & Mobility

About the role

The Head of Sales will lead the EV bike and mobility business in Cameroon, owning end‑to‑end sales growth, channel development and fleet partnerships. The role is responsible for building a robust dealer network, driving market penetration across key cities and scaling EV adoption in commercial mobility segments.

Key responsibilities

• Develop and execute a Cameroon‑specific EV two‑wheeler sales strategy, setting annual, quarterly and monthly volume and revenue targets.
• Build and expand a strong dealer and distributor network, defining partner criteria, incentive schemes and performance metrics.
• Secure large‑scale B2B and fleet contracts with logistics, e‑commerce, ride‑hailing and corporate customers.
• Collaborate with Operations and After‑Sales to support battery‑swapping/charging infrastructure and ensure alignment with vehicle and service availability.
• Lead and develop the local sales organization, setting targets, monitoring productivity and fostering a performance‑driven culture.
• Track competitor activity, provide market intelligence and recommend pricing or promotional strategies to improve penetration.

Required profile

• 8–12+ years of sales experience, with at least 3–5 years in automotive, two‑wheeler, EV or related mobility sectors.
• Proven expertise in dealer/distributor management and network expansion.
• Successful track record in B2B, fleet and institutional sales.
• Experience launching or scaling new products in emerging African markets is highly desirable.
• Strong commercial understanding of EV two‑wheelers and last‑mile transportation solutions.
• Existing relationships with dealers, fleet operators or mobility players in Cameroon is a strong advantage.
• Excellent negotiation, leadership and business development skills.
• Fluency in French and English preferred; willingness to travel extensively across Cameroon.