Digital Marketing Officer – Content & Lead Generation

About the role

The Digital Marketing Officer will design and execute digital marketing initiatives for SHEKINA Invest / SCI Bethesda, boosting product visibility, generating qualified sales leads, and enhancing customer engagement across construction‑material offerings.

Key responsibilities

• Create professional promotional flyers, brochures, banners, and product catalogues for SCI Bethesda products.
• Produce short marketing videos, product demos, before‑and‑after visuals, project showcases, and social‑media reels using AI‑powered tools.
• Enhance product images, generate voice‑overs, add subtitles, and edit videos with AI‑based software.
• Prepare digital content that highlights specifications, pricing, availability, delivery options, quality standards, and completed projects.
• Manage and regularly update social‑media pages on Facebook, Instagram, LinkedIn, TikTok, WhatsApp Business, and other relevant platforms.
• Develop a monthly content calendar covering posts, videos, promotions, product education, testimonials, and engagement activities.
• Publish content aimed at generating inquiries, quotation requests, site visits, and purchase orders.
• Respond promptly and professionally to comments, messages, and inquiries received through digital channels.
• Identify and build databases of targeted customers such as construction companies, developers, architects, engineers, contractors, hotels, public institutions, and distributors.

Required profile

Required skills

• Proficiency with AI‑powered content creation tools.
• Video editing software expertise.
• Graphic design software skills.
• Experience managing social‑media platforms (Facebook, Instagram, LinkedIn, TikTok, WhatsApp Business).