SEO/SEM Specialist – Drive Organic Traffic & Paid Campaigns

About the role

We are looking for a data‑driven SEO/SEM Specialist to lead both organic and paid search initiatives. You will shape our keyword strategy, optimise on‑page elements, and manage PPC campaigns to maximise ROI and increase visibility across major search engines.

Key responsibilities

• Conduct ongoing keyword research, content optimisation, and technical SEO audits.
• Optimize meta tags, landing pages, site structure, and improve user experience.
• Collaborate with developers to fix technical issues such as site speed, crawlability, and indexing errors.
• Plan, launch, and optimise Google Ads and Bing Ads campaigns, monitoring cost per acquisition.
• Develop link‑building strategies to boost domain authority.
• Track, report, and analyse performance metrics using GA4, Google Search Console, and other tools.
• Research competitor advertising tactics and keyword strategies.

Required profile

• Bachelor’s degree in Marketing, Digital Media, or a related field.
• 3‑5 years of proven experience managing successful SEO and PPC campaigns.
• Strong understanding of search engine algorithms, ranking factors, and AI‑driven trends.
• Reliable internet connection with backup to ensure uninterrupted work.

Required skills

• Google Analytics 4
• Google Search Console
• SEMrush or Ahrefs
• Google Ads
• HTML
• CSS
• JavaScript