Web Analytics Specialist

About the role

We are looking for a detail‑oriented Web Analytics Specialist to join our remote team. In this role you will turn complex web data into clear, actionable insights that drive marketing performance and conversion optimization.

Key responsibilities

• Configure and maintain analytics platforms such as Google Analytics 4, Adobe Analytics, and tag management systems like Google Tag Manager.
• Analyze traffic patterns, user behavior, and conversion funnels to uncover optimization opportunities.
• Build and maintain easy‑to‑understand dashboards and reports using Looker Studio/Data Studio, Tableau, or similar tools.
• Collaborate with marketing and development teams to design, execute, and evaluate A/B and multivariate tests.
• Conduct regular audits of tracking implementations to identify and fix data gaps.
• Provide proactive, data‑driven recommendations to improve digital marketing ROI.

Required profile

• 3‑5 years of hands‑on experience in web analytics, data analysis, or digital marketing analytics.
• Expert proficiency with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Strong ability to interpret data, spot trends, and craft data‑driven narratives.
• Basic knowledge of HTML/JavaScript for tag implementation.
• Stable, high‑speed internet connection with a reliable backup.
• Exceptional attention to detail and ability to meet deadlines in a fast‑paced environment.

Required skills

• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Looker Studio / Data Studio
• Tableau
• SQL (optional)
• HTML / JavaScript (preferred)