YouTube Strategist – Remote Full‑Time

About the role

We are looking for a data‑driven YouTube Strategist to lead and scale our channel presence. In this remote, full‑time role you will own the end‑to‑end video content pipeline, from audience research and SEO to creative briefing and performance analysis.

Key responsibilities

• Develop and execute long‑term YouTube content strategies aligned with business goals, optimizing for search and suggested video algorithms.
• Conduct audience research and competitor analysis to identify trending topics and high‑value opportunities.
• Guide writers, videographers and editors, ensuring titles, descriptions, tags and thumbnails are optimized for click‑through rates.
• Monitor key metrics such as audience retention, watch time, CTR and subscriber growth using YouTube Studio and translate insights into actionable improvements.
• Maintain an editorial calendar and streamline production workflows for consistent, high‑quality output.
• Collaborate with social media, paid ads and product marketing teams to integrate YouTube videos across the broader marketing ecosystem.
• Identify and pursue monetization options, brand sponsorships and merchandise integrations where appropriate.

Required profile

• Bachelor’s degree in Marketing, Communications, Digital Media or equivalent practical experience.
• Proven track record of growing YouTube channels, supported by a portfolio or case studies.
• Deep, up‑to‑date knowledge of the YouTube algorithm, SEO best practices and community guidelines.
• Strong analytical ability to interpret YouTube Analytics data and shape content strategy.
• Excellent written and verbal communication skills for briefing creative teams.

Required skills

• YouTube SEO
• YouTube Analytics
• YouTube Studio