Marketing Manager – FMCG/Tobacco (Douala, Cameroon)

About the role

The Marketing Manager will lead the development and execution of brand and product strategies for a leading FMCG/Tobacco company in Cameroon. Reporting to the Commercial Director, the role combines brand building, product launch, trade marketing and market intelligence to drive market share and revenue growth.

Key responsibilities

• Define and implement brand strategies to strengthen the portfolio across Cameroon.
• Lead end‑to‑end product launches, from concept through market introduction.
• Develop brand positioning, identity and messaging for all products.
• Monitor brand health, equity and ROI, taking corrective actions when needed.
• Create and manage annual marketing plans aligned with commercial objectives.
• Control marketing budgets and ensure optimal return on investment.
• Design and execute media and non‑media communication plans.
• Coordinate trade‑marketing activities with sales and distribution teams.
• Conduct market research to capture consumer behavior, preferences and trends.
• Provide competitive intelligence and identify market opportunities.
• Collaborate with distribution partners to ensure product availability and visibility.
• Develop trade‑marketing programs for distributors and retailers.
• Track and report key marketing KPIs, prepare regular performance dashboards and reports.
• Coach and develop junior marketing staff.

Required profile

• MBA or Master’s degree in Marketing, Business or a related field.
• Minimum 5 years of experience in marketing management, preferably within FMCG or Tobacco.
• Proven track record of building brands and executing successful product launches.
• Deep knowledge of FMCG distribution channels and the Cameroonian market.
• Fluent French and professional working proficiency in English.

Required skills