Regional Sales Manager

About the role

The Regional Sales Manager will report to the Head of Sales, APAC and drive the expansion of our food and beverage ingredient portfolio across Southeast Asia. This on‑site role focuses on acquiring new accounts, partnering with distributors, and delivering market intelligence to stay ahead of competition.

Key responsibilities

• Identify and develop new sales opportunities, including Global, Regional and SME accounts across the SEA region.
• Collaborate daily with distributors and B2B customers to grow the pipeline.
• Manage Salesforce.com processes: project handling, order closing, and opportunity tracking.
• Prepare forecasts, track sales performance, and achieve volume and profitability targets.
• Conduct product demonstrations, workshops and regional seminars.
• Work with the regional marketing team to create sales support materials and campaigns.
• Drive brand awareness through training sessions for clients, distributors and internal sales teams.
• Partner with the Head of Sales to shape overall sales strategy, targets and cross‑selling initiatives.
• Analyze historical data to project future growth and set sales targets.

Required profile

• Proactive, high‑initiative mindset with flexibility to adapt to a fast‑changing market.
• Strong communication and relationship‑building skills.
• Ability to work independently and collaborate across cross‑functional teams.
• Growth‑oriented attitude with a focus on achieving measurable results.

Required skills

• Salesforce (CRM) proficiency