B2B Sales Manager

About the role

BURN is looking for a hands‑on B2B Sales Manager to drive the growth of its clean‑cooking appliance business in Douala. This field‑based role will focus on recruiting and activating wholesalers and retailers, expanding distribution, and delivering a path to profitability within six months.

Key responsibilities

• Design and execute the national sales and go‑to‑market strategy in partnership with the B2B Strategy and Operations teams in Nairobi.
• Identify, recruit, and onboard small and medium‑sized wholesalers, retailers, corporations, government bodies and NGOs into BURN’s distribution network.
• Negotiate trade terms and partnership agreements that support sustainable, profitable growth.
• Own the country B2B P&L, manage OPEX, and implement a clear plan to reach break‑even within six months.
• Maintain and grow existing distributor relationships, co‑creating Joint Business Plans to align on sales targets and stock levels.
• Plan and execute low‑cost below‑the‑line (BTL) activations and digital campaigns to generate end‑consumer demand.

Required profile

• Proven track record in FMCG or consumer‑goods trading within Cameroon.
• Strong personal network among key retailers and wholesalers across major trading markets.
• Commercially minded operator comfortable spending most of the time in the market.
• Ability to work autonomously in a resource‑constrained environment.

Required skills

• Experience with BTL marketing and digital activation on limited budgets.
• Strong negotiation and partnership management skills.
• Ability to analyse P&L statements and drive margin discipline.